#Colors Tv Drama Koi Aane Ko Hai Serial movie#
#Colors Tv Drama Koi Aane Ko Hai Serial serial#
#Colors Tv Drama Koi Aane Ko Hai Serial plus#

#Colors Tv Drama Koi Aane Ko Hai Serial plus#

Colors had a 21% viewership share in the Hindi GEC genre, while Star Plus and Zee TV had 27% and 18%, respectively.Д®ight months after its launch, Colors is a well-entrenched channel available in 66.8 million homes, with a 24% market share. Colors had a 7% viewership share against Star PlusвЂ™ 27% and Zee TVвЂ™s 19%.ДЄccording to the latest TAM data for the week starting 15 February, Star Plus had 302 GRPs, Colors 234, Zee TV 204, Sony 75, NDTV Imagine 73 and 9X 28. The ranking that week was: Star Plus (315 GRPs), Zee TV (216), Sony Entertainment Television (99), NDTV Imagine (94) and 9X (87)-GRP is the sum of ratings achieved by a specific media vehicle or schedule it represents the percentage of the target audience reached by a programme. Colors had an impressive 81 gross rating points, or GRPs, in its debut week starting 20 July. The challenge for them was, will they have distribution in place and how will they cope with the high carriage fees?' says Pandit.ДЄll doubts were soon put to rest. вЂњThe companies that launched Colors did not have a track record in this space. Viacom had not had much success with the childrenвЂ™s channel Nickelodeon, while its music channel MTV had slipped from the top rank. Industry experts were dismissive, saying the channel had no future, especially because its parent companies, Viacom and Network 18, brought little experience to this genre. So we decided to come in with new content, new faces and basically things that viewers cannot associate another channel or programme with-it had to be fresh.'

вЂњA sense of fatigue had set into the whole saas-bahu saga and the Ramayana and Mahabharata serials.there was a dire need for differentiated content to pull viewers back into this genre.and that is exactly what Colors did,' says Hiren Pandit, managing partner of GroupM ESP, the entertainment, sports and partnerships division of media buyer GroupM.ДЄgrees Kamat: вЂњWe broke a certain monotony that was setting into the Hindi GEC space with the soaps and serials that were based on one common theme.this formula was clearly not working. The days of 52-episode family dramas or religious serials were over. Viewers wanted newer, shorter shows with an international appeal. Industry professionals put this down to changes in the television- watching habits of consumers. Ltd, a Mumbai-based television audience measurement agency, the viewership share for the Hindi GEC genre fell from 24.2% in 2004 to 22.6% in 2007 before moving up to 23.2% in 2008. Second, the overall share in total viewership had been declining. According to estimates by a media buying agency which did not want to be named, a 30-minute episode of a big-ticket programme, which cost Rs2-3 crore in 2000, now costs Rs20-30 crore to make. First, the cost of content had been going up steadily. Madhu Kapparath / MintД¬ertain strategic challenges faced by this genre had till then virtually ruled out any changes in the channel hierarchy. Later Datta got the lead role on the Hindi show Uttaran on Colors TV as Ichcha as well as that of her on screen daughter.Dream run: Colors CEO Rajesh Kamat says the channel had to cancel a few shows and change some to arrive at an ideal mix which was differentiated and disruptive. Дattaa played a role of black magic victim in one of the stories of Koi Aane Ko Hai on Colors TV.

#Colors Tv Drama Koi Aane Ko Hai Serial movie#

She later played the role of young Lalita in the 2005 movie Parineeta.

Дattaa acted in Rituparno Ghosh's 2003 movie Chokher Bali alongside Aishwarya Rai. She acted in Bengali television soaps like Khela where she played a thug whom Dipankar De hires to spy on his daughters-in-law, Sudipta and Durga.

#Colors Tv Drama Koi Aane Ko Hai Serial serial#

At the age of 5, Datta acted in a television serial called Sister Nivedita she soon started acting in films, where she played the heroineвЂ™s daughter in Pita Matar Santaan, Dus Number Bari, Sagarkanya, and many other roles.